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Cases

Promoting of Tezenis new collections in “Tak vyshlo”, “Zhivi tam khorosho”, “My ne dogovorili!” podcasts (featuring Isobar)

Promoting of Tezenis new collections in “Tak vyshlo”, “Zhivi tam khorosho”, “My ne dogovorili!” podcasts (featuring Isobar)

👍 Telling the target audience about recycled lace lingerie and other actual Tezenis collections through the new communication channels

👍 Announcing of the brand promos in podcasts

  • 106,5% of common KPI
  • 4 brand collections were announced in podcasts: recycled lace lingerie, 3Bee, Loghi Active and MARE
Hashtag challenge #МояПрическаBatiste on TikTok (featuring Wavemaker)

Hashtag challenge #МояПрическаBatiste on TikTok (featuring Wavemaker)

👍 Choosing 8 popular female TikTokers

👍 Increasing reach by using In-Feed Video, Brand Takeover and banner on the Discover page

  • 32m video views
  • > 62k views of the hashtag challenge page
Colgate hashtag challenge on TikTok (featuring Wavemaker)

Colgate hashtag challenge on TikTok (featuring Wavemaker)

👍 Collaboration with TikTok influencers

👍 Media support for challenges on TikTok and Instagram

  • 500 million brand-page views per month
  • 137 thousand video-challenge uploaded to the app
Increasing awareness of the Hyundai i30 N sports car (featuring Havas Media)

Increasing awareness of the Hyundai i30 N sports car (featuring Havas Media)

👍 Reaching 70% of the video completion

👍 Placement of rewarded video ads

  • Reach > 200 000 users
  • Ad impressions > 400 000
  • CTR > 8%
  • VTR > 75%
Likee hashtag challenge Screechers Wild for Rosman company

Likee hashtag challenge Screechers Wild for Rosman company

👍 Launch of the first Russian commercial hashtag challenge on Likee

👍 UGC attracting by using creatives and prizes

  • 11M video views
  • 117K UGC
IKEA Year End Sale (featuring OMD)

IKEA Year End Sale (featuring OMD)

👍 Brand awareness

👍 Reach optimization

👍 Achieve targeted sessions

👍 Maximal awareness boost while maintaining CPS

  • >2M impressions
  • >21K clicks
  • 1.01% CTR
  • 74.63% CR to sessions
  • >16K session
New look to the Puma collection

New look to the Puma collection

👍 Increasing awareness of the new brand collection

👍 Creating a storefront in HTML5 banner format

  • 17% - CR of button “Visit website”
  • 1,4 cents - cost of 1 unique interaction with the banner
Orders for Domino’s Pizza app

Orders for Domino’s Pizza app

👍 Always-on optimization based on predictive buying and test

👍 +550 creative approaches.

  • 10-fold increase in volume while maintaining the target CPO
  • The app is in top-5 search results related to keywords throughout the whole campaign (monthly, but we took different keywords)
  • +10% CR from view to install in the app stores
Orders and sales for La Redoute app

Orders and sales for La Redoute app

👍 Keeping the CPA and CPO values at an optimally low level while increasing the volume

  • CPO decrease 3.4 times
  • 15% CR from clicks into installs
  • Attracted 100k+ users

New passengers and drivers for BlaBlaCar app

New passengers and drivers for BlaBlaCar app

👍 Scaling traffic while maintaining the quality regardless of season

👍 Keeping bets and volume even after the appearance of a major competing advertiser

  • 35% CR from install into registration
  • 100k+ new clients
We have solved many challenges for our customers. Read other cases

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